![]() “The population profile in Japan is slightly older, and a lot of those customers will find L.L. “In terms of retail sales, the Japanese economy is just enormous – you could have 28 stores in Tokyo alone, because it’s so vast and there are loads of different shopping districts,” he says. Given Japan has 127 million people and is the world’s third-largest economy, there’s no ceiling in sight, says retail analyst Neil Saunders, managing director at GlobalData, the London-based business analysis firm. “But recently we’ve been experiencing growth a little bit more than that.” Bean International, the Tokyo-based subsidiary responsible for the company’s Japanese operations. “Our brand awareness is quite high amongst our target audience, which has enabled us to have pretty predictable and sustainable sales growth over the past 25 years we’ve been in the market,” says Zane Shatzer, managing director of L.L. Online orders are growing, too, accounting for about half of sales here, prompting an ongoing upgrade of the software and technology that support it. Bean-branded stores in Canada starting next year.) The stores – relatively small and typically located in city centers – have slowly spread across much of the country, even as competitors like Seattle-based REI have seen setbacks. 31 that it will allow a Toronto company to own and operate L.L. Bean has stores, and it’s home to more than a third of all the stores the company has on the planet. Sales continue to increase by single digits each year. It opened its 28th Japanese store in eastern Tokyo last month, even as it beefed up new deals to sell its products at more Japanese retail stores. workforce by 500 workers, or 10 percent – its Japanese operations continue to grow. Bean’s sales have plateaued in the United States – in March the company announced it was withholding annual bonuses for the first time in a decade and was shrinking its U.S. Staff photo by Colin WoodardĪt a time when L.L. Hideki Hashiramoto, senior manager of merchandising and creative for L.L.Bean International, left, and Mika Hashimoto, logistics coordinator for L.L. Subscribe - Holiday Gift Subscriptions Sign In My Account Logout Primary Menu ☰ X
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